"Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push - in just the right place - it can be tipped."
How did Sesame Street become the most beloved T.V. program of its generation ?
How did a social psycologist persuade a group of college senior students at Yale University to get a tetanus shot ?
How have suicides tipped ?
The Tipping Point explains how certain ideas, products and behaviours spread just like viruses do. How small things can make a big difference in these epidemics. Certain trends emerge - the transformation of unknown books into bestsellers, the rise of teenage smoking, the rise of Hush Puppies, the rise of crime in certain areas over a lapse of time and so on.
Malcom Gladwell explains the three laws governing the spread of these epidemics :-
1.The Law of the Few - There are three kinds of people responsible for spreading these epidemics -
(a)The Connectors ,the people who have a strong network and know everyone.
(b)The Mavens, the stores of information who like to be helpers in the marketplace.
(c)The Salesmen are pros in the art of convincing people to buy a particular product.
2. The Stickiness Factor - There is a simple way to package information that under the right circumstances can make it irresistible .
3.The Power Of Context says that human beings are a lot more sensitive to their environment than they seem.These three points form the framework of the book through which Gladwell cites fascinating examples.
He talks about the bystander problem which we experience in our daily life - when people are in a group, responsibility for acting is diffused. They assume that somebody else will make the call, or that because no one is acting, the apparent problem isn't really a problem.
Among the many interesting narratives, he talks about smoking -"Smoking was never cool .Smokers were cool." How things like genetic factors have an effect over one's smoking habits. He talks about parenting and how crime can be prevented in the first place.
This book is not only for the people opting for a marketing degree but for everyone.
My Rating :3.5/5
How did Sesame Street become the most beloved T.V. program of its generation ?
How did a social psycologist persuade a group of college senior students at Yale University to get a tetanus shot ?
How have suicides tipped ?
The Tipping Point explains how certain ideas, products and behaviours spread just like viruses do. How small things can make a big difference in these epidemics. Certain trends emerge - the transformation of unknown books into bestsellers, the rise of teenage smoking, the rise of Hush Puppies, the rise of crime in certain areas over a lapse of time and so on.
Malcom Gladwell explains the three laws governing the spread of these epidemics :-
1.The Law of the Few - There are three kinds of people responsible for spreading these epidemics -
(a)The Connectors ,the people who have a strong network and know everyone.
(b)The Mavens, the stores of information who like to be helpers in the marketplace.
(c)The Salesmen are pros in the art of convincing people to buy a particular product.
2. The Stickiness Factor - There is a simple way to package information that under the right circumstances can make it irresistible .
3.The Power Of Context says that human beings are a lot more sensitive to their environment than they seem.These three points form the framework of the book through which Gladwell cites fascinating examples.
He talks about the bystander problem which we experience in our daily life - when people are in a group, responsibility for acting is diffused. They assume that somebody else will make the call, or that because no one is acting, the apparent problem isn't really a problem.
Among the many interesting narratives, he talks about smoking -"Smoking was never cool .Smokers were cool." How things like genetic factors have an effect over one's smoking habits. He talks about parenting and how crime can be prevented in the first place.
This book is not only for the people opting for a marketing degree but for everyone.
My Rating :3.5/5
"Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push - in just the right place - it can be tipped."
ReplyDeleteooh an interesting thought!
i have heard so much about this book but never got around to reading it!
Smoking was never cool but i don't find smokers cool either.
p.s. I am glad u did not abandon this blog! :)
I won't. Smokers are cool as in the people themselves, nothing to do with the fact that they smoke. So what the line meant is that smoking doesn't make anyone cooler. They have always been cool. Read the book :)
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